The average elevator ride in New York City is 118 seconds. Per Jeffrey Hayzlett, writing in Harvard Business Review, that means you've got less than two minutes to engage your audience and deliver the pitch for your amazing idea.
With this premise in mind, FSG created the new motion graphic: "Creating Shared Value: It’s the Future." Using storytelling, it visually articulates the three levels of shared value and shows how companies, specifically General Electric, Intercontinental Hotels Group, and Nestlé, are using this approach to create both social and economic value. Surprising even ourselves, we found a way to communicate all this in less than two minutes: Shared Value's very own “elevator pitch"...the full post is continued here.
Read the full post, "Shared Value in Less Than Two Minutes," on FSG's Creating Shared Value blog.